BIG FLAVOR. BIGGER PERSONALITY.

Mighty Fine is all about feel-good food and big personality. This project focused on building a brand identity that feels bold, joyful, and impossible to forget — one that could live everywhere from packaging to merch to the in-store experience.

By blending playful visuals with a confident visual system, the brand transforms comfort food into a full personality-driven experience.

Brand Strategy • Creative Direction • Art Direction • Logo Design • Visual Identity