Adventure You Can See
End of the Road is a bold, adventurous brand built for those who crave authenticity and a sense of story in every experience. The goal of this project was to craft an identity that feels rugged, memorable, and full of character — a brand that could carry its voice across packaging, merch, and environmental touchpoints.
The solution leans into strong typography, expressive graphics, and a distinctive color palette, creating a brand that’s confident, approachable, and instantly recognizable — with just enough edge to keep it interesting.
Brand Strategy • Creative Direction • Art Direction • Logo & Visual Identity • Merch Design
